Comments on: Aaron Rents revs up the motor…

By: Robert Turner

Robert Turner — Fri, 03 Jul 2009 20:33:52 +0000

Yes it must be great to sponcer a nascar by screwing the people that rent and
buy from you jerks.

By: John Guhn

John Guhn — Sat, 11 Apr 2009 15:08:41 +0000

On a smaller scale I’ve worked with million dollar ad budgets, focus groups, advertising agencys and ego driven business owners.
Any rationalizing of this being a successful ad campaign probably comes from the ad agency skewing the way the questions were asked in their research to justify the money spent in thier recommended ad mediums (higher profits for radio & TV promotions than newspaper print advertising) and an owner turning a blind eye because it was his kids.
Unless there is a coupon of some sort being turned in at time of purchase that shows where the coupon came from, a web site address that’s tied to the campaign or a code # that’s connected to the promotion it’s awful hard to tie an ad campaign to a specific purchase.
I can think of dozens of ad campaigns over the years that were more successful in building an owners ego than in creating additional profits for the company.

By: Bozzy

Bozzy — Sat, 11 Apr 2009 07:41:28 +0000

Nepotism anyone? Why don’t these boys compete on their merits with other teams?

By: Joachim Mueller

Joachim Mueller — Sat, 11 Apr 2009 03:13:41 +0000

There is a lot of abuse disguised as “marketing”. I attend concerts sponsored by Blue Cross/Blue Shield. Nice for me but I feel it is not right that a company uses their clients money to better it’s image. they should rather offer more benefits to earn a better image and if they have money left over they should refund it to those who came up with the money in the first place.

It all comes down to lack of morals. Business people just think it is OK to milk others and use their money without restrictions. That form of capitalism just stinks which is not to say that socialism is any good.

By: JimBob

JimBob — Thu, 09 Apr 2009 16:24:26 +0000

Might be self-dealing, might be the guy is a good driver. I was only responding to the fact that there are tangible marketing benefits to NASCAR sponsorship. Thanks.

By: Michelle Leder

Michelle Leder — Wed, 08 Apr 2009 18:56:55 +0000

@ Jeff D: Hmmmm…I vaguely remember reading somewhere not too long ago that Nascar was skewing more upscale these days. I don’t know if that’s true, but if it is, it would definitely seem to conflict with Aaron’s marketing strategy. And, even if Nascar is their target market, aren’t their other teams they could presumably sponsor that don’t involve the son of an NEO? Even if it’s perfectly legit, it smells like self-dealing.

By: Jeff D

Jeff D — Wed, 08 Apr 2009 17:56:20 +0000

in truth, I’d say auto racing’s demographic pair up quite nicely with Aaron Rents customer base.

I agree it doesn’t look too good, but the fact is that it probably generates a lot of business for Aaron Rents .

By: JimBob

JimBob — Wed, 08 Apr 2009 16:17:22 +0000

NASCAR marketing is very beneficial to an organization as research has shown that NASCAR patrons are some of the most brand-loyal customers out there. My employer is a NASCAR Sprint Cup sponsor and we have had enormous success at attracting new clients and interest in our organization. While we have cut back significantly on other marketing expense, we have still remained very active in this endeavor. Thanks.