Comments on: On Harbinger and The New York Times… http://www.footnoted.com/buried-treasure/on-harbinger-and-the-new-york-times/ Morningstar's guide to what's hiding in SEC filings Fri, 10 Feb 2012 20:24:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Frank Graham http://www.footnoted.com/buried-treasure/on-harbinger-and-the-new-york-times/comment-page-1/#comment-8493 Frank Graham Mon, 18 May 2009 17:15:57 +0000 http://www.footnoted.com/?p=3727#comment-8493 Interesting bit. I saw 2 comments on papers today. WSJ into India print delivery and one on how papers might gain some leverage from their specialty. From CBSMW stories: The Wall Street Journal Asia Commences Printing in India 10:03a ET May 18, 2009 (GlobeNewswire) The Wall Street Journal Asia, the region's leading international business newspaper, today commenced printing in India. The Wall Street Journal Asia will be printed Mondays through Fridays by The Express Group at print sites in New Delhi and Mumbai. The paper will be delivered the same day to individual and corporate subscribers and will be available at newsstands in major Indian cities. ---------- Twohig said that newspapers should demonstrate that their ads work at or above industry norms. "In broadband video, the TV networks won by doubling down and getting research to prove that ads running with their video actually delivered better [results] than traditional broadcast," he said. "If you had something like that, that would be a game changer." Bennett says newspapers are working hard to roll out behavioral targeting and other ways of "fine-tuning" the audience they deliver to advertisers. "As that data start to shake out, advertisers will find out that, as with the printed product, which has proven very effective in driving people to stores, the online sites will have the same impact. But it's still in a very embryonic stage," Bennett said. Newspapers must also work harder to provide content that people can't just get at one of the aggregators, the buyers said. "If everyone's going to get news items from AP as soon as they're out, on their Blackberries, and so on, then what's the net gain that newspapers can provide?," asked Twohig. "You do have the commentary, you do have the beat reporters that really understand the marketplace and provide a thoughtful point of view. You have to add value." Interesting bit. I saw 2 comments on papers today. WSJ
into India print delivery and one on how papers might gain some leverage from their specialty.
From CBSMW stories:

The Wall Street Journal Asia Commences Printing in India
10:03a ET May 18, 2009 (GlobeNewswire)
The Wall Street Journal Asia, the region’s leading international business newspaper, today commenced printing in India. The Wall Street Journal Asia will be printed Mondays through Fridays by The Express Group at print sites in New Delhi and Mumbai. The paper will be delivered the same day to individual and corporate subscribers and will be available at newsstands in major Indian cities.
———-
Twohig said that newspapers should demonstrate that their ads work at or above industry norms.

“In broadband video, the TV networks won by doubling down and getting research to prove that ads running with their video actually delivered better [results] than traditional broadcast,” he said. “If you had something like that, that would be a game changer.”

Bennett says newspapers are working hard to roll out behavioral targeting and other ways of “fine-tuning” the audience they deliver to advertisers.

“As that data start to shake out, advertisers will find out that, as with the printed product, which has proven very effective in driving people to stores, the online sites will have the same impact. But it’s still in a very embryonic stage,” Bennett said.

Newspapers must also work harder to provide content that people can’t just get at one of the aggregators, the buyers said.

“If everyone’s going to get news items from AP as soon as they’re out, on their Blackberries, and so on, then what’s the net gain that newspapers can provide?,” asked Twohig. “You do have the commentary, you do have the beat reporters that really understand the marketplace and provide a thoughtful point of view. You have to add value.”

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